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Impacts of IoT adoption on NPD processes: optimization and control

Reis, Felipe Bastos Dos; Gomes, Leonardo Augusto De Vasconcelos; Nascimento, Paulotromboni De Souza

REGE Revista de Gestão; Vol. 29 No. 4 (2022); 367-379

Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade 2022-12-06

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  • Título:
    Impacts of IoT adoption on NPD processes: optimization and control
  • Autor: Reis, Felipe Bastos Dos; Gomes, Leonardo Augusto De Vasconcelos; Nascimento, Paulotromboni De Souza
  • Assuntos: Internet Of Things; New Product Commercialization; New Product Discovery; Technology Adoption
  • É parte de: REGE Revista de Gestão; Vol. 29 No. 4 (2022); 367-379
  • Descrição: Purpose – The Internet of Things (IoT) real-time data collection can help to more efficiently optimize andcontrol companies’ internal processes. Prior research analyzed IoT benefits and potential applications.Nevertheless, there is little empirical evidence and theoretical understanding of how IoT impacts new productdevelopment (NPD). This article aims at narrowing this gap.Design/methodology/approach – In total, 54 case studies were selected from an IoT database – IoT ONE.IoT ONE has a section on NPD. NPD was divided into three phases: discovery, development andcommercialization. The adopted IoT technology maturity level was also analyzed. A content analysis wascarried out to identify the impacts of IoT in NPD.Findings – This study’s findings capture the emerging patterns of IoT adoption and its impact on NPD. Of thetotal, 33 IoT adoption cases in the sample were in the machinery and equipment sector. Adopted technologieswere at least two years old in 85% of the sample. Only 15% adopted cutting edge technologies (less than 2 yearsold). Key actors (e.g. vendors) facilitate IoT adoption. By a small margin, the larger impacts of IoT were in thecommercialization phase, where it was primarily applied to improve and optimize production processes, tobetter execute and synchronize new products launching, and to increase the factories’ productive capacity. Inthe discovery phase, IoT was mainly used to identify new opportunities in the market and to collect customerdata, to generate a better customer experience. In the development phase, IoT allows greater integration acrossdepartments, increasing internal collaboration and allowing more flexible NPD.Originality/value – Many articles studied the impact of information technologies in NPD. Few address theimpact of IoT in NPD. IT tells about the impact of better communications with relevant people. IoT tells aboutmachine acquired information and knowledge. This is new, much broader and deals with quite differentimpacts on NPD.
  • Títulos relacionados: https://www.revistas.usp.br/rege/article/view/205363/188905
  • Editor: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
  • Data de criação/publicação: 2022-12-06
  • Formato: Adobe PDF
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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