“Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice

Pang, Jun ; Keh, Hean Tat ; Li, Xiuping ; Maheswaran, Durairaj

Journal of consumer psychology, 2017-04, Vol.27 (2), p.218-230 [Periódico revisado por pares]

Elsevier Inc

Texto completo disponível