Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

Haenlein, Michael ; Anadol, Ertan ; Farnsworth, Tyler ; Hugo, Harry ; Hunichen, Jess ; Welte, Diana

California management review, 2020-11, Vol.63 (1), p.5-25 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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