Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism

Saeed, Munazza ; Adiguzel, Zafer ; Shafique, Imran ; Kalyar, Masood Nawaz ; Abrudan, Denisa Bogdana

Business process management journal, 2023-06, Vol.29 (4), p.1204-1226 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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