Idioma:

Saiga horn user characteristics, motivations, and purchasing behaviour in Singapore

Doughty, Hunter ; Veríssimo, Diogo ; Tan, Regina Chun Qi ; Lee, Janice Ser Huay ; Carrasco, L Roman ; Oliver, Kathryn ; Milner-Gulland, E J Rozylowicz, Laurentiu

PloS one, 2019-09, Vol.14 (9), p.e0222038-e0222038 [Periódico revisado por pares]

United States: Public Library of Science

Texto completo disponível

Citações Citado por

Enviar para

Título:
Saiga horn user characteristics, motivations, and purchasing behaviour in Singapore
Autor: Doughty, Hunter ; Veríssimo, Diogo ; Tan, Regina Chun Qi ; Lee, Janice Ser Huay ; Carrasco, L Roman ; Oliver, Kathryn ; Milner-Gulland, E J
Rozylowicz, Laurentiu
Assuntos: Adult ; Aged ; Alcohol ; Animals ; Antelopes ; Antlers - chemistry ; Asian medicine ; Biological Products - economics ; Biology and Life Sciences ; Buddhism ; Buddhists ; Chinese medicine ; Consumer Behavior - statistics & numerical data ; Consumer research ; Consumer surveys ; Consumers ; Consumption ; Cooling ; Cooling water ; Demographics ; Endangered & extinct species ; Endangered species ; Engineering and Technology ; Family ; Female ; Fever ; Health aspects ; Herbal medicine ; Horns ; Horns (Anatomy) ; Humans ; International trade ; Male ; Market surveys ; Marketing ; Medical research ; Medicine and Health Sciences ; Medicine, Chinese ; Medicine, Chinese Traditional - economics ; Medicine, Chinese Traditional - psychology ; Medicine, Chinese Traditional - statistics & numerical data ; Middle Aged ; Motivation ; People and Places ; Poaching ; Population ; Public health ; Purchasing ; Research and Analysis Methods ; Saiga ; Shavings ; Singapore ; Smoking cessation ; Social Sciences ; Surveys and Questionnaires ; Systematic review ; Traditional Chinese medicine ; Wildlife ; Wildlife conservation ; Wildlife trade ; Zoology
É parte de: PloS one, 2019-09, Vol.14 (9), p.e0222038-e0222038
Notas: ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
This author is an independent researcher on this work.
Competing Interests: The authors have declared that no competing interests exist.
Descrição: Unsustainable wildlife trade is a pervasive issue affecting wildlife globally. To address this issue, a plethora of demand reduction efforts have been carried out. These necessitate consumer research which provides crucial knowledge for designing and evaluating targeted interventions. We implemented a rigorous consumer survey on saiga (Saiga tatarica) horn use in Singapore, where usage is legal and widely sold. Saiga are Critically Endangered antelopes from Central Asia with horns (often marketed as ling yang) used in traditional Chinese medicine (TCM). Few past studies have assessed saiga horn consumers. This work is the most extensive consumer research to date specifically characterising saiga horn consumers and usage. We conducted 2294 in-person surveys on saiga horn use with Chinese Singaporeans, employing neutral questioning approaches. We found 19% of individuals reported saiga horn as a product they choose most often for themselves and/or others when treating fever and/or heatiness (a TCM state of illness), indicating a minimum estimate of high-frequency usage, not including possible low-frequency users. Overall saiga users were most characterised as middle-aged Buddhists and Taoists. However, saiga users were found in a range of demographic groups. Women preferred saiga shavings (the more traditional form), while men preferred saiga cooling water (the more modern form). About 53% of individuals who used saiga horn themselves also bought it for someone else. Buyers for others were most likely to be female middle-aged Buddhists or Taoists. Key motivating reasons for usage were "it works" and "someone recommended it to me." The top two reported recommenders were family and TCM shopkeepers. Saiga users were more likely than non-saiga users to perceive saiga as a common species in the wild. This research holds significance for interventions targeting saiga horn consumption within Singapore and throughout Asia, by identifying potential target audiences, product types, non-desirable alternatives, and motivations for use.
Editor: United States: Public Library of Science
Idioma: Inglês

Links

View this record in MEDLINE/PubMed

Voltar para lista de resultados

Realização: Logos de Redes Sociais:

Saiga horn user characteristics, motivations, and purchasing behaviour in Singapore

Doughty, Hunter ; Veríssimo, Diogo ; Tan, Regina Chun Qi ; Lee, Janice Ser Huay ; Carrasco, L Roman ; Oliver, Kathryn ; Milner-Gulland, E J Rozylowicz, Laurentiu

United States: Public Library of Science

Buscando em bases de dados remotas. Favor aguardar.