Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image

Iversen, Nina M ; Hem, Leif E ; Olsson, Ulf H

Journal for East European management studies, 2022-01, Vol.27 (3), p.487-518 [Periódico revisado por pares]

Baden-Baden: Nomos Verlagsgesellschaft mbH und Co KG

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