skip to main content
Guest
e-Shelf
My Account
Sign out
Sign in
This feature requires javascript
Tags
e-Journals
e-Books
Databases
USP Libraries
Help
Help
Language:
English
Spanish
Portuguese (Brazil)
This feature required javascript
This feature requires javascript
Primo Search
General Search
General Search
Physical Collection
Physical Collections
USP Intelectual Production
USP Production
Search For:
Clear Search Box
Search in:
General Search
Or hit Enter to replace search target
Or select another collection:
Search in:
General Search
Advanced Search
Browse Search
This feature requires javascript
Resource type
criteria input
anywhere in the record
in the title
as author/creator
in subject
Creation Date
lsr01
lsr02
lsr03
lsr04
Supervisor
Show Results with:
in the title
Show Results with:
anywhere in the record
in the title
as author/creator
in subject
Creation Date
lsr01
lsr02
lsr03
lsr04
Supervisor
Show Results with:
criteria input
that contain my query words
with my exact phrase
starts with
Show Results with:
Index
criteria input
AND
OR
NOT
This feature requires javascript
Candidate Advertisements and Afro-Brazilian Political Marginalization
Janusz, Andrew ; Campos, Luiz Augusto
Latin American research review, 2021-09, Vol.56 (4), p.761-778
[Peer Reviewed Journal]
Pittsburgh: Latin American Studies Association
Full text available
Citations
Cited by
View Online
Details
Reviews & Tags
More
Times Cited
This feature requires javascript
Actions
Add to e-Shelf
Remove from e-Shelf
E-mail
Print
Permalink
Citation
EasyBib
EndNote
RefWorks
Delicious
Export RIS
Export BibTeX
This feature requires javascript
Title:
Candidate Advertisements and Afro-Brazilian Political Marginalization
Author:
Janusz, Andrew
;
Campos, Luiz Augusto
Subjects:
Advertisements
;
Advertising
;
Campaigns
;
Candidates
;
Election results
;
Electioneering
;
Elections
;
Elites
;
Inequality
;
Latin American cultural groups
;
Local elections
;
Marginality
;
Nominations
;
Political advertising
;
Political aspects
;
Political behavior
;
Political campaigns
;
Political factors
;
Political parties
;
Political representation
;
Politicians
;
Politics
;
Public opinion
;
Race
;
Racial differences
;
Racism
;
Social aspects
;
Social exclusion
;
Television
;
Television
advertising
;
Television
and
politics
;
Television
programming
;
Tempo
;
Voter behavior
;
Voters
Is Part Of:
Latin American research review, 2021-09, Vol.56 (4), p.761-778
Description:
Television
is an important political tool in Latin America. In recognition of its ability to shape public opinion and influence political behavior, Brazilian electoral authorities provide political parties with free
television
airtime in the weeks preceding elections. While Brazil’s publicly financed electoral program levels the playing field between parties, it may contribute to intraparty resource disparities. This article contends that racial considerations influence how party elites distribute
television
airtime and thus contribute to the political marginalization of Afro-Brazilians. Using original data from Rio de Janeiro’s 2012 municipal elections, it shows that party officials provide Afro-Brazilian candidates significantly less airtime than their white counterparts, even after controlling for theoretically important nonracial candidate characteristics. Moreover, it shows that there are racial differences in how candidates use the airtime they are awarded. Afro-Brazilian candidates are nearly ten times more likely than whites to focus on racial issues in their campaign ads. These results provide new insight about why Afro-Brazilians are rarely elected to public office and, when elected, the types of issues they may address. A televisão é uma importante ferramenta política na América Latina. Reconhecendo sua habilidade em conformar uma opinião pública e influenciar o comportamento político, a lei eleitoral brasileira concede tempo gratuito de TV para que os partidos políticos possam apresentar suas campanhas nas semanas anteriores ao período eleitoral. Enquanto o horário político eleitoral gratuito busca nivelar a competição entre esses partidos, ele expressa também as desigualdades internas a eles na distribuição do tempo de TV dentre seus candidatos. Nosso argumento neste artigo é que vieses raciais influenciam o modo como os dirigentes partidários distribuem o tempo de televisão gratuito e, assim, contribuem para a marginalização política das candidaturas afro-brasileiras (pardas e pretas). Utilizando dados inéditos das eleições municipais de 2012 no município do Rio de Janeiro, mostramos que dirigentes partidários distribuem menos tempo de televisão para candidatos afro-brasileiros do que para seus pares brancos, mesmo quando controlamos outras de suas características. Mais importante ainda, nós encontramos diferenças no modo como os candidatos utilizam o tempo de campanha que recebem. Candidatos afro-brasileiros tendem a focar dez vezes mais em questões raciais do que brancos, por exemplo. Esses resultados trazem novas perspectivas sobre porque candidatos afro-brasileiros são pouco eleitos e os tipos de questões que eles abordam quando eleitos.
Publisher:
Pittsburgh: Latin American Studies Association
Language:
English
This feature requires javascript
This feature requires javascript
Back to results list
Previous
Result
3
Next
This feature requires javascript
This feature requires javascript
Searching Remote Databases, Please Wait
Searching for
in
scope:(USP_VIDEOS),scope:("PRIMO"),scope:(USP_FISICO),scope:(USP_EREVISTAS),scope:(USP),scope:(USP_EBOOKS),scope:(USP_PRODUCAO),primo_central_multiple_fe
Show me what you have so far
This feature requires javascript
This feature requires javascript