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Internet, mail, and mixed-mode surveys the tailored design method

Don A. Dillman 1941- Jolene D Smyth; Leah Melani Christian; Don A Dillman 1941-

Hoboken, N.J. Wiley & Sons c2009

Localização: FFLCH - Fac. Fil. Let. e Ciências Humanas    (001.4 D574i ) e outros locais(Acessar)

  • Título:
    Internet, mail, and mixed-mode surveys the tailored design method
  • Autor: Don A. Dillman 1941-
  • Jolene D Smyth; Leah Melani Christian; Don A Dillman 1941-
  • Assuntos: Social surveys; Questionnaires; Data Collection; E-Mail; Internet; METODOLOGIA DA PESQUISA; METODOLOGIA CIENTÍFICA; Umfrage; Schriftliche Umfrage
  • Notas: Includes bibliographical references (p. 458-475) and index
  • Descrição: Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with uncertainty
    Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys
  • Editor: Hoboken, N.J. Wiley & Sons
  • Data de criação/publicação: c2009
  • Formato: xii, 499 p ill 25 cm.
  • Idioma: Inglês
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