Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic

Ajmal, Mian M. ; Jan, Amin ; Khan, Mehmood ; Hussain, Matloub ; Salameh, Anas A.

The Journal of business & industrial marketing, 2024-05, Vol.39 (6), p.1174-1191 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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