A "Wide" Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice
DENG, XIAOYAN ; KAHN, BARBARA E. ; UNNAVA, H. RAO ; LEE, HYOJIN
Journal of marketing research, 2016-10, Vol.53 (5), p.682-698 [Revista revisada por pares]Los Angeles, CA: American Marketing Association
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