The importance of the store image and private label brands' management for the success of strategies an exploratory study in Brazil

Marcos Cortez Campomar Janaina de Moura Engracia Giraldi; BALAS 2007 (2007 San José)

Competitiveness in Latin America: new challenges, new directions San José : Business Association of Latin American Studies : INCAE Business School, 2007

San José Business Association of Latin American Studies INCAE Business School 2007

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 511 ) e outros locais(Acessar)