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The price of a vote: Diseconomy in proportional elections

Melo, Hygor Piaget M ; Reis, Saulo D S ; Moreira, André A ; Makse, Hernán A ; Andrade, Jr, José S Szell, Michael

PloS one, 2018-08, Vol.13 (8), p.e0201654-e0201654 [Periódico revisado por pares]

United States: Public Library of Science

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Título:
The price of a vote: Diseconomy in proportional elections
Autor: Melo, Hygor Piaget M ; Reis, Saulo D S ; Moreira, André A ; Makse, Hernán A ; Andrade, Jr, José S
Szell, Michael
Assuntos: Brazil ; Candidates ; Computer and Information Sciences ; Data analysis ; Data processing ; Decision making ; Economic aspects ; Election results ; Electioneering ; Elections ; Expenditures ; Humans ; Investment ; Investments ; Marketing ; Models, Economic ; Money ; People and places ; Physical Sciences ; Political activity ; Political advertising ; Political aspects ; Political campaigns ; Politics ; Presidential elections ; Production increases ; Skewed distributions ; Social Sciences ; Voter behavior ; Voter turnout ; Voting
É parte de: PloS one, 2018-08, Vol.13 (8), p.e0201654-e0201654
Notas: ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
Competing Interests: The authors have declared that no competing interests exist.
Descrição: The increasing cost of electoral campaigns raises the need for effective campaign planning and a precise understanding of the return of such investment. Interestingly, despite the strong impact of elections on our daily lives, how this investment is translated into votes is still unknown. By performing data analysis and modeling, we show that top candidates spend more money per vote than the less successful and poorer candidates, a relation that discloses a diseconomy of scale. We demonstrate that such electoral diseconomy arises from the competition between candidates due to inefficient campaign expenditure. Our approach succeeds in two important tests. First, it reveals that the statistical pattern in the vote distribution of candidates can be explained in terms of the independently conceived, but similarly skewed distribution of money campaign. Second, using a heuristic argument, we are able to explain the observed turnout percentage for a given election of approximately 63% in average. This result is in good agreement with the average turnout rate obtained from real data. Due to its generality, we expect that our approach can be applied to a wide range of problems concerning the adoption process in marketing campaigns.
Editor: United States: Public Library of Science
Idioma: Inglês

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The price of a vote: Diseconomy in proportional elections

Melo, Hygor Piaget M ; Reis, Saulo D S ; Moreira, André A ; Makse, Hernán A ; Andrade, Jr, José S Szell, Michael

United States: Public Library of Science

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