The effect of brand name and taste on consumers'buying intentions an experimental analysis
Flávio Torres Urdan André Torres Urdan; BALAS 2001 (2001 San Diego)
Designing the 21st century Latin American organization San Diego : Business Association of Latin American Studies/University of San Diego, 2001San Diego Business Association of Latin American Studies/University of San Diego 2001
Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (CD 78 ) e outros locais(Acessar)