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Interactions between e-commerce users during the COVID-19 pandemic period: What came and what remained

Eduardo Ferreira dos Santos Paulo Victor Rodrigues de Carvalho; José Orlando Gomes Santos

WORK-A Journal of Prevention Assessment & Rehabilitation v.73, n.S1, p.S177-S187, 2022

Clifton-VA 2022

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  • Título:
    Interactions between e-commerce users during the COVID-19 pandemic period: What came and what remained
  • Autor: Eduardo Ferreira dos Santos
  • Paulo Victor Rodrigues de Carvalho; José Orlando Gomes Santos
  • Assuntos: BRASIL; QUALIDADE DO PRODUTO; EMPREENDEDORISMO; Covid-19; E-Commerce; Consumer Behavior; Quality In Services; Brazil
  • É parte de: WORK-A Journal of Prevention Assessment & Rehabilitation v.73, n.S1, p.S177-S187, 2022
  • Notas: Disponível em: https://doi.org/10.3233/WOR-211136. Acesso em:28 ago. 2023.
  • Descrição: BACKGROUND: During the COVID-19 pandemic, the online sales industry experienced record-breaking growth. The number of businesses that decided to enter the e-commerce market for the first time was enormous. At the height of the quarantine, Brazil was registering a new virtual store every minute. This was an unanticipated and unplanned expansion. OBJECTIVE: This study aims to identify existing challenges in human interactions with e-commerce, such as the difficulties faced during the pandemic and improvements to ensure growth of, and confidence in, this type of business. METHODS: An exploratory study of e-commerce data and an online survey using the snowball non-probabilistic method were developed to research the growth of, and issues in, Brazilian users’ interaction with e-commerce, comparing findings before and after the pandemic restrictions. RESULTS: Some businesses were not prepared, and the lack of experience among workers contributed to businesses not delivering on their promises. The acceleration of e-commerce demonstrates the need to guarantee that Brazil can effectively use e-commerce to capitalize on digital supply chain opportunities and enhance their role in its economic expansion, while remaining human-centered. CONCLUSIONS: For users’ needs to be met, companies and online workers must understand people’s needs and behaviors in order to provide excellent service.
  • Editor: Clifton-VA
  • Data de criação/publicação: 2022
  • Formato: p. S177-S187.
  • Idioma: Inglês

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