Insights on integrated marketing communications: implementation and impact in hotel companies
Šeric, Maja ; Gil-Saura, Irene ; Ozretić-Došen, Đurđana
International journal of contemporary hospitality management, 2015-07, Vol.27 (5), p.958-979 [Periódico revisado por pares]Bradford: Emerald Group Publishing Limited
Texto completo disponível