The secret to Apple's "insanely great" products (maybe)

• Autor: Orr, Joel
• Assuntos: Battery ; Computation ; Consumer electronics ; Consumers ; Electric batteries ; Employment ; IPAD ; Jobs, Steve ; Learning ; Markets ; Neurolinguistic programming ; Portable computers ; Product design ; Success factors
• É parte de: Machine Design, 2011-04, Vol.83 (7), p.66-66
• Notas: ObjectType-Article-2
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  ObjectType-Feature-1
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• Descrição: Apple's success with the iPad, the iPhone, the iPod and the Mac makes the author wonder how the company does it. An area called neurolinguistic programming (NLP) may hold some answers. An important aspect of NLP learning: For an outcome to be effective, it must be "well formed." A well-formed outcome for the iPad according to the NLP concepts might look something like this: The iPad will appear to consumers to be something new, powerful, and desirable; look and feel radically different from other tablet-computers; have significantly more responsive computation, graphics, and networking; have a long battery life; and will be lighter and brighter than anything else on the market.
  
• Editor: Nashville: Endeavor Business Media
  
• Idioma: Inglês