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GRAPHIC DESIGN: Beyond branding

Design Week, 2008-04, Vol.23 (14), p.15

London: Centaur Communications Limited

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  • Título:
    GRAPHIC DESIGN: Beyond branding
  • Assuntos: Design ; Designers ; Graphic design ; Sagmeister, Stefan ; Visual artists
  • É parte de: Design Week, 2008-04, Vol.23 (14), p.15
  • Descrição: Why? Perhaps because it is the kind of book that encourages thought, rather than merely being about good-looking pages. Also, it underlines a trend for aphoristic or formatted books, such as Roger Pol-Droit's Astonish Yourself: 101 Experiments in the Philosophy of Everyday Life and Ben Schott's Miscellany series. And yes, there is something that hooks the reader about [Stefan Sagmeister]'s 'maxims', which include such edifications as 'Trying to look good limits my life', 'Everything I do always comes back to me' and 'Material luxuries are best enjoyed in small doses'. As well as being rendered in all manner of ways - with words variously made from sausages, tape wrapped around trees, floating duct foil in a swimming pool - they plug into public morality. Sagmeister is known for his branding, graphics and packaging for clients - most notably, his CD covers for the Rolling Stones, Lou Reed and David Byrne. As well as showing his work at Deitch Projects gallery in New York and teaching, he has gained a certain eminence. But the point of this book is that Sagmeister is moving into a world of 'creating significant things rather than cool things,' as he puts it. It's a world that is not as dependent on clients and many designers won't recognise it: many in the design blogosphere have poked fun at the book, highlighting one of his more questionable maxims: 'Money does not make me happy'. But in Sagmeister's hiking of graphic design to personal philosophy, few could argue that he isn't doing something fresh.
  • Editor: London: Centaur Communications Limited
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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