Breaking the Sales Force Incentive Addiction: A Balanced Approach to Sales Force Effectiveness
Zoltners, Andris A. ; Sinha, Prabhakant ; Lorimer, Sally E.
The Journal of personal selling & sales management, 2012-04, Vol.32 (2), p.171-186 [Periódico revisado por pares]Abingdon: Routledge
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