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The social media bible tactics, tools, and strategies for business success

Lon Safko

Hoboken, N.J Wiley c2010

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (658.84 S128s 2.ed. )(Acessar)

  • Título:
    The social media bible tactics, tools, and strategies for business success
  • Autor: Lon Safko
  • Assuntos: Internet marketing; Social media -- Economic aspects; Online social networks -- Economic aspects; Electronic commerce; MARKETING ON-LINE; REDES SOCIAIS (ASPECTOS ECONÔMICOS); COMÉRCIO ELETRÔNICO
  • Notas: Includes bibliographical references and index
  • Descrição: What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement
    ""The social media phenomenon is still ramping up, and this book provides useful and timely business advice."-Vint Cerf, Father of the Internet" ""Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."-Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, Inc." ""Lon Safko and The Social Media Bible address the key questions-Why should I take part in social media? How should I take part? How do I reap the greatest benefits?-while also providing the push to take the next step."-Jeff Hagen, Director, Consumer Services, General Mills" ""Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."-Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co." "The new edition of the ultimate guide to social media" "The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels." "Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:" "The 100-plus best companies providing software, sites, apps, gaming platforms, and more" "The five steps for developing a successful social media marketing plan" "How to win in social media whether
  • Editor: Hoboken, N.J Wiley
  • Data de criação/publicação: c2010
  • Formato: xix, 771 p ill. 24 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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