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Clustering participants based on their motivations for attending 2013 Mersin International Music Festival within the scope of event tourism

Çakıcı,A. Celil ; Es Yılmaz,Banu Yılmaz,Levent ; Sürgevil Dalkılıç,Olca ; Altay,Asuman

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü dergisi, 2017-01, Vol.19 (4), p.683-704 [Periódico revisado por pares]

Izmir: Dokuz Eylül Üniversitesi

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  • Título:
    Clustering participants based on their motivations for attending 2013 Mersin International Music Festival within the scope of event tourism
  • Autor: Çakıcı,A. Celil ; Es Yılmaz,Banu
  • Yılmaz,Levent ; Sürgevil Dalkılıç,Olca ; Altay,Asuman
  • Assuntos: Discriminant analysis ; Felsefe & Psikoloji & Sosyoloji ; Festivals ; Hukuk ; Maliye & Muhasebe & Vergi ; Music ; Music festivals ; Siyasal Bilimler ; Socialization ; Tarih ; Tourism
  • É parte de: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü dergisi, 2017-01, Vol.19 (4), p.683-704
  • Descrição: Recognizing participants’ motivations is important in terms of a better planning, execution, and finalization of such events. Within this framework, a survey type of empirical research was conducted for the purpose of determining the participants’ motivations for attending the 2013 Mersin International Music Festival. The data was collected by conducting a face-to-face survey developed on the basis of the literature, which was performed by pollsters via convenience sampling method during the period of May 10-22, 2013. 421 participants took part in this research. Data was analyzed by using descriptive statistical techniques, t-test, chi-square, factor, cluster, and discriminant analysis. It was determined that the motivational factors pertaining to the participants of 2013 Mersin International Music Festival could be examined under the factors of novelty, socialization, escape, and family. This article is concluded along with the suggestion that the cluster profile should be taken into consideration and that the messages emphasizing the dimensions of escape and socialization should be used during the promotional activities of the festival.
  • Editor: Izmir: Dokuz Eylül Üniversitesi
  • Idioma: Inglês;Turco
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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