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The imaginary and the communication hypostasis

Ana Taís Martins Portanova Barros

Comunicação, Mídia e Consumo, 2014-01, Vol.10 (29), p.13-29

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Título:
The imaginary and the communication hypostasis
Autor: Ana Taís Martins Portanova Barros
Assuntos: Comunicação ; Escola de Grenoble ; Imaginário ; Teoria da Comunicação
É parte de: Comunicação, Mídia e Consumo, 2014-01, Vol.10 (29), p.13-29
Descrição: This paper aims to review the definitions and vagueness of the concept of imaginary and symbolic, and to relate its limits and its reach within the research in Communication. The difficulties of the approach in Communication to a notion of course of the sense are addressed. Inherited from the School of Grenoble, this notion underlies the theory of the imaginary. Communication is here considered to be insufficient for the study of the catalysis of imaginaries and the production of symbolic images which are present in communication phenomena. This is due not only to the inadequacy of a process that is described in terms of sender – message – receiver, but especially to the self-e vidence of imaginary and symbolic, as expressed in the language, resulting in a reduction of the imaginary to its social symptoms.
Editor: Escola Superior de Propaganda e Marketing
Idioma: Inglês

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