Marketing Audit and Factors Influencing Its Use in Practice of Companies (From an Expert Point of View)

Lipnicka, Denisa ; Dado, Jaroslav

Journal of competitiveness, 2013-12, Vol.5 (4), p.26-42 [Periódico revisado por pares]

Zlin: Tomas Bata University in Zlin, Faculty of Management and Economics

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