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Ariz.'s Bowl bash

Jensen, Jeff

Advertising Age, 1996-01, Vol.67 (3), p.16

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Título:
Ariz.'s Bowl bash
Autor: Jensen, Jeff
Assuntos: Advertising agencies ; Corporate sponsorship ; Manycompanies ; Marketing ; Professional football ; Sales promotions ; Tournaments & championships
É parte de: Advertising Age, 1996-01, Vol.67 (3), p.16
Descrição: With Arizona's first ever Super Bowl XXX, the event is a chance to roll out the welcome mat for thousands of visitors by throwing a 3-month party of 77-plus game-related events. Some Super Bowl events are the creations of NFL Properties, the league's New York-based marketing arm, others are new, locally created events; while others are previously existing locally owned events that are sporting the Super Bowl name.
Editor: Chicago: Crain Communications, Incorporated
Idioma: Inglês

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