High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations

Kunreuther, Howard ; Meyer, Robert ; Zeckhauser, Richard ; Slovic, Paul ; Schwartz, Barry ; Schade, Christian ; Luce, Mary Frances ; Lippman, Steven ; Krantz, David ; Kahn, Barbara ; Hogarth, Robin

Marketing letters, 2002-08, Vol.13 (3), p.259-268 [Periódico revisado por pares]

Kluwer Academic Publishers

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