The power of algorithms and the rise of experience economy: “the digital mind. semiotic studies of digital culture” The power of algorithms and the rise of experience economy: “the digital mind. semiotic studies of digital culture” by Kristian K. Bankov. Cham: Springer, Numanities - Arts and Humanities in Progress series, 2022. pp. vii-xxx, 226., $92.32 (Hardcover), Book review by Hristina Ambareva: by Kristian K. Bankov. Cham: Springer, Numanities - Arts and Humanities in Progress series, 2022. pp. vii-xxx, 226., $92.32 (Hardcover), Book review by Hristina Ambareva