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Managing Global Innovation: Uncovering the Secrets of Future Competitiveness

Boutellier, Roman ; Gassmann, Oliver ; Zedtwitz, Maximilian

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Título:
Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
Autor: Boutellier, Roman ; Gassmann, Oliver ; Zedtwitz, Maximilian
Assuntos: Business and Management ; Competition, International ; Innovation/Technology Management ; Management ; Technological innovations
Descrição: What are the secrets of competitive RD on a global scale? Based on empirical research with hundreds of RD executives from more than 80 companies amd 1000 RD laboratories, the authors present new concepts and trends in global RD management. Case studies from 22 best-practice companies illustrate how to put these concepts into practice. Adding new examples and management models, this third edition has been completely revised and updated incorporating emerging themes in RD such as intellectual property management, innovation in China and India, technology listening posts, and leading RD centers.
Editor: Berlin, Heidelberg: Springer-Verlag
Data de criação/publicação: 2008
Formato: 816
Idioma: Inglês

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