Idioma:

Effectiveness of business strategies in Brazilian textile industry/Efetividade das estratégias de negócios na indústria têxtil brasileira

Batista, Paulo César de Sousa ; Lisboa, João Veríssimo de Oliveira ; Augusto, Mário Gomes ; de Almeida, Fátima Evaneide Barbosa

RAUSP management journal, 2016-04, Vol.51 (2), p.225 [Periódico revisado por pares]

São Paulo: Emerald Group Publishing Limited

Texto completo disponível

Citações Citado por

Enviar para

Título:
Effectiveness of business strategies in Brazilian textile industry/Efetividade das estratégias de negócios na indústria têxtil brasileira
Autor: Batista, Paulo César de Sousa ; Lisboa, João Veríssimo de Oliveira ; Augusto, Mário Gomes ; de Almeida, Fátima Evaneide Barbosa
Assuntos: Competition ; Competitive advantage ; Financial performance ; Innovations ; Marketing ; Small & medium sized enterprises-SME ; Structural equation modeling ; Studies ; Sustainability management ; Textile industry
É parte de: RAUSP management journal, 2016-04, Vol.51 (2), p.225
Descrição: This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural equation modeling of a set of 211 valid questionnaires on Brazilian textiles firms. The results support links between focus strategy and marketing capabilities, and between cost leadership strategy and management capabilities. However, the relationship between technologic capabilities and differentiation strategy was not statistically significant. The existence of an inter-relationship between generic strategies of focus, cost leadership and differentiation indicates the use of combined strategies. Concerning the firms' financial performance, the results show that management capability and market performance have a statistically significant relationship with financial performance.
Editor: São Paulo: Emerald Group Publishing Limited
Idioma: Inglês

Voltar para lista de resultados

Anterior Resultado 5 Avançar Ir para próxima página

Realização: Logos de Redes Sociais:

Effectiveness of business strategies in Brazilian textile industry/Efetividade das estratégias de negócios na indústria têxtil brasileira

Batista, Paulo César de Sousa ; Lisboa, João Veríssimo de Oliveira ; Augusto, Mário Gomes ; de Almeida, Fátima Evaneide Barbosa

São Paulo: Emerald Group Publishing Limited

Buscando em bases de dados remotas. Favor aguardar.