Idioma:

Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably

Lawrence G. Friedman

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (658.8 F911g )(Acessar)

Título:
Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably
Autor: Lawrence G. Friedman
Assuntos: Marketing; MARKETING
Notas: Includes bibliographical references and index.
Descrição: A brief tour of the issues and opportunities -- The ten commandments of going to market -- Targeting the right markets -- Aligning with your customers -- Choosing the right channels and partners -- Rethinking your products and value proposition -- Putting it all together: the integrated multi-channel model -- Getting started: the ninety-day go-to-market action plan
Editor: Oxford Butterworth-Heinemann Boston
Data de criação/publicação: 2002
Formato: xii, 294 p ill. 24 cm.
Idioma: Inglês

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