10 ADVERTISING MYTHS THAT COULD BE COSTING YOU MILLIONS

Wolf, Lawrence

The Business quarterly, 1975-01, Vol.40 (4), p.80

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Título:
10 ADVERTISING MYTHS THAT COULD BE COSTING YOU MILLIONS
Autor: Wolf, Lawrence
Assuntos: Advertising agencies ; Customer services
É parte de: The Business quarterly, 1975-01, Vol.40 (4), p.80
Descrição: Most people, involved in spending any amount of money on advertising, accept these 10 assumptions as axiomatic. They form the basis for the expenditure of hundreds of millions of advertising dollars. Yet when looked at more closely, some of these assumptions are only partially true. Some are only true sometimes and under very specific sets of circumstances. Some aren't true at all.
Editor: London: University of Western Ontario
Idioma: Inglês

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