The Use of Users’ Personal Data to Improve Online Retail Services: An Analysis from a Systematic Literature Review

Lira, Danilo ; Mac’Hamilton, Gabriel ; Stadtler, Gabriel ; Almeida, Myllena ; Santos, Simone C. dos ; Vilela, Jéssyka Souza Júnior, Marcílio F. de ; Classe, Tadeu M. de ; Marques, Johnny C. ; Cunha, Mônica Ximenes C. da ; Araújo, Rafael D.

Proceedings of the XIX Brazilian Symposium on Information Systems, 2023, p.78-85

New York, NY, USA: ACM

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