skip to main content
Language:
Primo Search
Clear Search Box
Search in: General Search
Advanced Search
Browse Search
Resource type Show Results with: Show Results with: Index

Machine learning in marketing: Recent progress and future research directions

Herhausen, Dennis ; Bernritter, Stefan F. ; Ngai, Eric W.T. ; Kumar, Ajay ; Delen, Dursun

Journal of business research, 2024-01, Vol.170 (170), Article 114254 [Peer Reviewed Journal]

Elsevier Inc

Full text available

Citations Cited by
Back to results list
Go to Previous pagePrevious Result  3 NextGo to Next page

  • Implemented by: ABCD-USP USP   Social Network Logos: Freepik

Searching Remote Databases, Please Wait

  • Searching for
  • inscope:(USP_PRODUCAO),scope:(USP_EBOOKS),scope:("PRIMO"),scope:(USP),scope:(USP_EREVISTAS),scope:(USP_FISICO),primo_central_multiple_fe
  • Show me what you have so far