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Consumer understanding of product lifetimes

Cox, Jayne ; Griffith, Sarah ; Giorgi, Sara ; King, Geoff

Resources, conservation and recycling, 2013-10, Vol.79, p.21-29 [Periódico revisado por pares]

Kidlington: Elsevier B.V

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  • Título:
    Consumer understanding of product lifetimes
  • Autor: Cox, Jayne ; Griffith, Sarah ; Giorgi, Sara ; King, Geoff
  • Assuntos: Applied sciences ; Atmospheric pollution ; consumer behavior ; Consumer behaviour ; Consumption lifecycle ; Exact sciences and technology ; greenhouse gas emissions ; issues and policy ; new products ; Pollution ; Product durability ; Product lifetime ; recycling ; Resource efficiency ; society ; Sustainable consumption ; wastes
  • É parte de: Resources, conservation and recycling, 2013-10, Vol.79, p.21-29
  • Notas: http://dx.doi.org/10.1016/j.resconrec.2013.05.003
  • Descrição: •A model of consumer influences on product lifetime preference is described.•Decisions about purchasing, care in use and disposal affect product lifetimes.•Products can be divided into workhorse, investment and up-to-date products.•The three product types are associated with different product lifetime preferences.•Opportunities for extending product lifetime are linked to an investment mind-set. Throwing products away before they fail or are broken is at the heart of consumer behaviour in developed economies such as the UK. Products are often discarded for reasons of fashion, or to keep up with technological advances, rather than because they have reached the end of their functional life. Such behaviours contribute to resource depletion, greenhouse gas emissions, and physical waste which needs to be managed. Extending the length of time that products are kept in use (whether by their original or subsequent owners) can contribute to greater resource efficiency, with significant potential to reduce greenhouse gas emissions. This research was undertaken to support the development of evidence-based policy in the UK on the role of longer product lifetimes in achieving sustainable consumption and waste prevention. Twelve qualitative discussion groups, involving 115 consumers, were carried out to explore consumer influences on product lifetimes including: which factors influence purchase decisions; the care of products in use; and disposal decisions. A new typology was developed to describe how products meet consumers’ various needs for ‘workhorses’, ‘investment’ and ‘up-to-date’ products; and how lifetime is an outcome of the ‘nature’ of a product (functional life) and its ‘nurture’ (lifetime in use) by consumers. The results demonstrate that consumers have come to expect constant and rapid up-dating of products. In particular, having the latest versions of products is strongly associated with personal identity and feelings of success in life. There is little evidence of concern about the environmental consequences of a ‘throwaway society’. The low cost of new products, which enables rapid updating for reasons of fashion, is a key barrier to encouraging consumers to keep products in use for longer. Some opportunities were identified however for certain ‘workhorse’ and ‘investment’ products that are valued more for their functionality than fashion.
  • Editor: Kidlington: Elsevier B.V
  • Idioma: Inglês
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