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A strategic planning approach to Web site management

Clyde, Laurel A

Electronic library, 2000-01, Vol.18 (2), p.97-108 [Periódico revisado por pares]

Bradford: MCB UP Ltd

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Título:
A strategic planning approach to Web site management
Autor: Clyde, Laurel A
Assuntos: Administration ; Applications (e.g. Digitizing,...) ; Coding ; Computer Software ; Computer System Design ; Design and construction ; Development ; Directories ; Editing ; Exact sciences and technology ; Information and communication sciences ; Information and communication technologies ; Information Dissemination ; Information Management ; Information science. Documentation ; Information Services ; Information technologies: storage media, equipment ; Internet ; Interpersonal Competence ; Libraries ; Libraries and the Internet ; Library information networks ; Maintenance ; Management ; Reference Materials ; Resource Allocation ; School Libraries ; Sciences and techniques of general use ; Site Development ; Strategic management ; Strategic Planning ; Technological innovations ; User Needs (Information) ; Web site design ; Web Sites ; Websites ; World Wide Web ; Writing Instruction ; Writing Skills
É parte de: Electronic library, 2000-01, Vol.18 (2), p.97-108
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Descrição: Many libraries are creating Web sites, to serve a wide range of purposes. The author is Webmaster of the International Association of School Librarianship (IASL); using her own Web site as an example, she discusses a number of issues and tasks associated with creating and maintaining a professional Web site, within the context of a strategic planning approach to Web site development. Beginning with "Should we have a Web site?", the stages of the process are outlined, including identification of aims and objectives, analysis of user needs, selection of content and services to be included, writing or developing the content, developing the information architecture, navigational aids, visual design of the site, HTML coding or use of page development software, metadata, mounting the completed pages on a Web server, testing and modifications, listing with search engines and directories, publicity and promotion, ongoing site maintenance, and ongoing monitoring and evaluation of the Web site. The strategic planning process provides a useful framework through which to view the many tasks associated with Web site development and maintenance and to conceptualise their relationship to one another.
Editor: Bradford: MCB UP Ltd
Idioma: Inglês

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A strategic planning approach to Web site management

Clyde, Laurel A

Bradford: MCB UP Ltd

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