Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

Newman, Christopher L. ; Burton, Scot ; Andrews, J. Craig ; Netemeyer, Richard G. ; Kees, Jeremy

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.453-476 [Periódico revisado por pares]

New York: Springer US

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