THE INTERNATIONALIZATION STRATEGIES OF INFORMATION TECHNOLOGY FIRMS FROM BRAZIL: DAN AHP ANALYSIS OF IVIA’S CASE
Mota, Márcio de Oliveira ; Nogueira, Cláudio André Gondim ; Ogasavara, Mário Henrique
Internext, 2011-01, Vol.6 (1), p.21-41Sao Paulo: Assoc. Escola Superior de Propaganda e Marketing
Texto completo disponível