Combining means-end chain analysis and goal-priming to analyze Tanzanian farmers’ motivations to invest in quality seed of new potato varieties

Okello, Julius J ; Lagerkvist, C.J ; Kakuhenzire, Rogers ; Parker, Monica ; Schulte-Geldermann, Elmar

British food journal (1966), 2018-08, Vol.120 (7), p.1430-1445 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

Texto completo disponível