Students' loyalty and retention pattern for higher education institutions: a theoretical study based on the relationship marketing/Modelo de lealdade e retencao de alunos para instituices do ensino superior: um estudo teorico com base no marketing de relacionamento
Bergamo, Fabio Vinicius de Macedo ; Giuliani, Antonio Carlos ; Galli, Lesley Carina do Lago Attadia
BBR Brazilian business review (Portuguese ed.), 2011-04, Vol.8 (2), p.42Fucape Business School/ Brazilian Business Review
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