COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction
Ágnes Buvár ; Sára Franciska Szilágyi ; Eszter Balogh ; Ágnes Zsila
PloS one, 2022-01, Vol.17 (10) [Periódico revisado por pares]Public Library of Science (PLoS)
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