COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction

Buvár, Ágnes ; Szilágyi, Sára Franciska ; Balogh, Eszter ; Zsila, Ágnes Andreu-Sánchez, Celia

PloS one, 2022-10, Vol.17 (10), p.e0276143-e0276143 [Periódico revisado por pares]

San Francisco: Public Library of Science

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