Idioma:

He Said, She Said: Managing Dissent in Co-Production

Humphreys, Ashlee ; Grayson, Kent

Advances in Consumer Research, 2008, Vol.35, p.1 [Periódico revisado por pares]

Texto completo disponível

Citações Citado por

Título:
He Said, She Said: Managing Dissent in Co-Production
Autor: Humphreys, Ashlee ; Grayson, Kent
Assuntos: Consumer behavior ; Disputes ; Studies
É parte de: Advances in Consumer Research, 2008, Vol.35, p.1
Descrição: While previous research has noted that disputes can occur among consumers within the same community or between producers and consumers, we focus on the systems that communities develop for handling these disputes, and the strategies that consumers use for winning them. We find that the same tactics used to assert claims in these disputes can be inverted and used as tactics to contest or undermine claims. We also provide insight regarding the power implications of using each of these tactics, and regarding which tactics are more helpful or detrimental to the collaborative process.
Editor: Urbana: Association for Consumer Research
Idioma: Inglês

Voltar para lista de resultados

Anterior Resultado 2 Avançar Ir para próxima página