International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?

Ahi, Ali ; Baronchelli, Gianpaolo ; Kuivalainen, Olli ; Piantoni, Mariella

Journal of International Marketing, 2017-01, Vol.25 (1), p.1-21 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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