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The Effect of Value-Creation on Consumer-Based Destination Brand Equity

Frías Jamilena, Dolores María ; Polo Peña, Ana Isabel ; Rodríguez Molina, Miguel Ángel

Journal of travel research, 2017-11, Vol.56 (8), p.1011-1031 [Periódico revisado por pares]

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Título:
The Effect of Value-Creation on Consumer-Based Destination Brand Equity
Autor: Frías Jamilena, Dolores María ; Polo Peña, Ana Isabel ; Rodríguez Molina, Miguel Ángel
Assuntos: Brand equity ; Consumer behavior ; Market strategy ; Studies ; Tourism ; Value creation
É parte de: Journal of travel research, 2017-11, Vol.56 (8), p.1011-1031
Descrição: The present work examines the competitive strategies of tourist destinations and proposes that value-creation among tourists during their entire experience of a destination (before, during, and after their stay) is an antecedent of increased destination brand equity. This value-creation is conceptualized and measured from the service-dominant logic perspective. The research objective is achieved by (a) identifying the dimensions of customer-based destination brand equity and tourist value-creation; (b) validating the scales generated for the measurement of both variables; and (c) proposing a model that captures the antecedent effect of value-creation on customer-based destination brand equity. The findings reveal that value-creation is an antecedent by which the customer perceives greater destination brand equity. The results of the study make a contribution to the specialized literature on tourism and service-dominant logic and offer interesting implications for the professional domain.
Editor: Los Angeles, CA: SAGE Publications
Idioma: Inglês

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