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A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice

Wirtz, John G. ; Zimbres, Thais M.

Journal of Public Relations Research, 2018-03, Vol.30 (1-2), p.5-34 [Periódico revisado por pares]

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Título:
A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice
Autor: Wirtz, John G. ; Zimbres, Thais M.
Assuntos: Communication ; Content analysis ; Public relations ; Social networks ; Studies
É parte de: Journal of Public Relations Research, 2018-03, Vol.30 (1-2), p.5-34
Descrição: The purpose of this study was to analyze peer-reviewed research that applied principles of dialogic communication to organizational websites, blogs, and social media. We identified 79 relevant studies and found that 83% reported the results of a content analysis. Only 25% of studies presented a theoretical implication; 75% discussed practical implications. Future research must distinguish between analyzing structural features of web-based organizational communication and studying dialogue. Differences in power and access to resources between organizations and publics should be incorporated into studies seeking to advance a dialogic theory of public relations.
Editor: Philadelphia: Taylor & Francis Ltd
Idioma: Inglês

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