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Wearable payment: A deep learning-based dual-stage SEM-ANN analysis

Lee, Voon-Hsien ; Hew, Jun-Jie ; Leong, Lai-Ying ; Tan, Garry Wei-Han ; Ooi, Keng-Boon

Expert systems with applications, 2020-11, Vol.157, p.113477, Article 113477 [Periódico revisado por pares]

New York: Elsevier Ltd

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  • Título:
    Wearable payment: A deep learning-based dual-stage SEM-ANN analysis
  • Autor: Lee, Voon-Hsien ; Hew, Jun-Jie ; Leong, Lai-Ying ; Tan, Garry Wei-Han ; Ooi, Keng-Boon
  • Assuntos: Artificial intelligence ; Deep learning ; Empirical analysis ; Fashion Theory ; Intelligence (information) ; Machine learning ; Mobile commerce ; Mobile payment ; Scientific papers ; Smart wearable devices ; Technology Acceptance Model ; Technology Readiness Theory ; Technology utilization ; Wearable technology
  • É parte de: Expert systems with applications, 2020-11, Vol.157, p.113477, Article 113477
  • Descrição: •The study highlights the antecedents influencing wearable payment usage intention.•A dual-stage SEM-ANN analysis with deep learning was proposed.•Applicability of perceived aesthetics and technology readiness on wearable payments.•Effectiveness of Mobile Technology Acceptance Model on wearable payments. The research paper purports to assess the antecedents that affect users’ behavioral intention to use wearable payment. Specifically, this empirical research examines the roles of perceived aesthetics, technology readiness, mobile usefulness, and mobile ease of use on behavioral intention. Differing from past mobile payment studies, a newly proposed methodology that involves a dual-stage analysis and an emerging Artificial Intelligence analysis named deep learning was performed on 307 usable responses. Findings revealed that all relationships were supported except for the linkage between mobile ease of use and behavioral intention. The results of this study provide valuable insights to payment companies and smart wearable device manufacturers to come up with plans and marketing strategies to convince the potential adopters to adopt wearable payment, guiding marketers to design a more successful wearable payment solution. Theoretically, the newly integrated theoretical model that incorporates Mobile Technology Acceptance Model, Fashion Theory, and Technology Readiness Theory could help ascertain the relative significance of certain determinants, providing a clearer insight on the acceptance of wearable payment among consumers.
  • Editor: New York: Elsevier Ltd
  • Idioma: Inglês
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