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BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL

Čuić Tanković, Ana

Tourism and hospitality management, 2020-12, Vol.26 (2), p.455-462 [Periódico revisado por pares]

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Título:
BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL
Autor: Čuić Tanković, Ana
Assuntos: Boards of directors ; Corporate culture ; Corporate identity ; Employees ; Hotels & motels ; Marketing ; Strategic management ; Tourist attractions
É parte de: Tourism and hospitality management, 2020-12, Vol.26 (2), p.455-462
Descrição: This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its distinctive characteristics and type of guests. The results of the interviews with the team manager are presented, as well as an analysis of the actual, desired and ideal corporate identity in order to foster creativity, encourage critical thinking and identify the elements of a new corporate identity.
Editor: Opatija: University of Rijeka, Faculty of Tourism & Hospitality Management
Idioma: Inglês

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