Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Sahni, Navdeep S. ; Zou, Dan ; Chintagunta, Pradeep K.
Management science, 2017-08, Vol.63 (8), p.2688-2705
[Periódico revisado por pares]
Linthicum: INFORMS
Texto completo disponível