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The intersection of political ideology and social identity: Impact on consumption and anti-consumption

Euh, Hyun

Advances in Consumer Research, 2022, Vol.50, p.539 [Periódico revisado por pares]

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Título:
The intersection of political ideology and social identity: Impact on consumption and anti-consumption
Autor: Euh, Hyun
Assuntos: Consumer behavior ; Consumption ; Ideology ; Politics ; Social identity
É parte de: Advances in Consumer Research, 2022, Vol.50, p.539
Descrição: As the political divide deepens in the U.S. and globally, the role of political ideology in consumer behavior has become a burgeoning domain of consumer research. This special session builds synergy in the literature by connecting the relatively nascent work on political ideology with established research on social identity in consumer research. Thus, this session is well aligned with the conference theme, Together, as it investigates the interplay of the two lines of research. Novel findings in this session provide insights into understanding and eventually overcoming the differences stemming from political ideology. Together, these papers demonstrate the important implications of the interplay between political ideology and social identity in consumer behavior. This session can appeal to a broad ACR audience, as it addresses not only key predictors of human behavior (political ideology and social identity) but also distinct underlying mechanisms and outcomes (threat, self-expression, culture, voting, anti-consumption, hedonic consumption).
Editor: Urbana: Association for Consumer Research
Idioma: Inglês

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