Idioma:

An exploratory study of environmental attitudes and the willingness to pay for environmental certification in Mexico

Husted, Bryan W. ; Russo, Michael V. ; Meza, Carlos E. Basurto ; Tilleman, Suzanne G.

Journal of business research, 2014-05, Vol.67 (5), p.891-899 [Periódico revisado por pares]

Texto completo disponível

Citações Citado por

Título:
An exploratory study of environmental attitudes and the willingness to pay for environmental certification in Mexico
Autor: Husted, Bryan W. ; Russo, Michael V. ; Meza, Carlos E. Basurto ; Tilleman, Suzanne G.
Assuntos: Attitudes ; Certification ; Conjoint analysis ; Consumer attitudes ; Economic theory ; Environmental aspects ; Environmental attitudes ; Green products ; Latin America ; Mexico ; Pollution control ; Studies ; Willingness to pay
É parte de: Journal of business research, 2014-05, Vol.67 (5), p.891-899
Notas: ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
Descrição: This paper explores how environmental attitudes of consumers in Mexico influence their willingness to pay a premium (or, marginal WTP) for environmentally-certified products. In addition, we also challenge the theoretical assumption that the relationship between environmental attitudes and purchasing is linear. We test our hypotheses with an analysis of marginal WTP based on a survey of 301 Mexican consumers. Using conjoint analysis to determine marginal WTP, we find support for the idea that as attitudes become more pro-environmental, they more than proportionally boost marginal WTP. We conclude our paper by discussing implications for research and practice that focus on environmental segments of consumers.
Editor: New York: Elsevier Inc
Idioma: Inglês

Voltar para lista de resultados

Anterior Resultado 2 Avançar Ir para próxima página