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Competition-driven repositioning

Wang, Richard D. ; Shaver, J. Myles

Strategic management journal, 2014-11, Vol.35 (11), p.1585-1604 [Periódico revisado por pares]

Chichester, UK: John Wiley & Sons, Ltd

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Título:
Competition-driven repositioning
Autor: Wang, Richard D. ; Shaver, J. Myles
Assuntos: Artificial satellites ; China ; Competition ; competitive strategy ; Consumer preferences ; Corporate strategies ; dominant firm ; Experiments ; Forecasts ; natural experiment ; Operations research ; Profitability ; Repositioning ; Repurchase agreement ; Satellite television ; Satellites ; Spatial models ; Strategic management ; Studies ; Television ; Television broadcasting ; Television industry ; Television networks ; Television programs
É parte de: Strategic management journal, 2014-11, Vol.35 (11), p.1585-1604
Notas: Appendix S1. Illustrations of constructing programming portfolio vectors and measuring distance between television channels.Appendix S2. Illustration of the empirical approach.Appendix S3. Robustness tests.
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Descrição: We study competition as an impetus for firms to reposition—to abandon their current positioning strategy and adopt a new one. We predict that as a strong firm moves closer, competition erodes the profitability of situated firms and prompts them to reposition. We expect this effect is pronounced the greater difference in competitive strength. However, we expect that countervailing forces exist such that the viability of alternative positions and the opportunity cost of abandoning a current position mitigate this effect. Evidence from a natural experiment in China's satellite television industry supports our hypotheses. This research adds to the existing literature on repositioning, which emphasizes the phenomenon as opportunity-driven, and to the competitive interaction literature, which typically does not distinguish between noncounterattack strategies.
Editor: Chichester, UK: John Wiley & Sons, Ltd
Idioma: Inglês

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Competition-driven repositioning

Wang, Richard D. ; Shaver, J. Myles

Chichester, UK: John Wiley & Sons, Ltd

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