A Cross-Category Model of Households' Incidence and Quantity Decisions
Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.
Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Revista revisada por pares]Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)
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